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Recently, Amazon unveiled a series of impressive generative AI tools at its 'Amazon Accelerate' event, aimed at providing a better shopping experience for consumers and third-party sellers. One of the most notable features is the personalized product recommendations displayed on the Amazon homepage, based on customer preferences, search history, and purchase records. This means that the previous method of simply recommending 'similar products' will be updated to offer a wider range of product categories tailored to users' shopping habits, such as holiday events or sports.

A recent report reveals a gender gap in the use of generative AI tools. 59% of male employees use generative AI at least once a week, compared to 51% of females, with a 12-point higher usage among young men. By 2032, AI is expected to impact 90% of jobs, posing greater challenges for women due to higher automation rates in their roles. Women participate less in AI skills training and have limited awareness of AI benefits, hindering their career a....

Avanade conducted a seven-week pilot study with 700 employees to evaluate the impact of Microsoft's generative AI tool, Copilot for Microsoft 365, on work experience, including communication, creativity, trust, job satisfaction, sense of belonging, and organizational citizenship behavior. Initially, 72% of employees felt uneasy about Copilot's meeting transcription feature, but after six weeks of usage, 46% became more comfortable. Overall scores for creativity and innovation improved by 2%.

In Brazil, Meta's AI assistant suddenly hit a pause button. The reason behind this is a ban issued by the Brazilian National Data Protection Authority (ANPD). They have prohibited Meta from using Brazilians' personal data to train its AI models. This decision undoubtedly poured cold water on Meta's plans to expand AI products in the Brazilian market, which has over 200 million users. According to official documents, ANPD believes that Meta's actions pose "an imminent risk of causing serious harm

Google has partnered with several publishers to create news content using generative AI tools. The collaboration with publishers is valued at tens of thousands of dollars annually and is part of Google's News Initiative. Generative AI tools can help publishers more effectively create aggregated content. Participating publishers are required to publish at least three articles daily. AI-generated text will be represented with a color-coding system to indicate credibility.

Google plans to implement restrictions on the use of its generative AI tools during the U.S. elections, starting early next year, to prevent concerns about the spread of misinformation and the potential manipulation of election outcomes by generative AI. The company will pay greater attention to the role of AI in elections.

Google has released a series of generative AI tools for creating advertising content. Advertisers can use text prompts to iteratively generate text and images. Google promises not to generate two identical images. A step-by-step ad creator will be pushed to users of Google's Performance Max advertising product. Google offers advanced image editing solutions, allowing clients to update existing visual ads.

Box announced the launch of generative AI tools integrated with Google Cloud's Vertex AI platform. These tools help businesses to process and analyze data in Box more easily. Box utilizes Vertex AI to extract metadata, automatically categorize documents, and identify key information.

SAP's CX department has launched a series of new generative AI features, including the generative AI assistant Joule. Joule will be embedded across SAP's entire cloud services for various areas such as marketing, sales, and customer success. The new features include templated use cases for different departments to enhance business process efficiency. SAP leverages its vast experience and data to provide training support for these new functionalities. SAP's entry into the generative AI space is in line with expectations and has generated interest in the new assistant Joule.

An independent survey commissioned by Kordia and conducted by Perceptive revealed that more than half of New Zealand's Gen Z employees are using generative AI tools, but only one-fifth are aware of the associated risks. Experts emphasize that business leaders need to enhance their AI knowledge to ensure employees understand the appropriate use of generative AI and its potential risks. Generative AI tools can easily produce misinformation, leading to misleading information campaigns, so businesses must use them wisely and protect sensitive data. The survey results show that New Zealanders of all ages have a limited understanding of the issues surrounding generative AI tools.

Roblox's CEO anticipates that its generative AI system may operate in a manner similar to 'Westworld', providing developers with all the necessary tools. Roblox aims to make creation easier through generative AI tools, allowing anyone to create avatars or clothing using text prompts. This technology will diversify experiences on the Roblox platform, enabling developers to create richer, more dynamic, and personalized gaming experiences.